Get the Card Everyone Wants to Collect
Posted on 12/21/2009
You’re starting your business and of course you’re excited to talk about it. While out networking you get a bite. Someone wants your contact information and you’re stuck holding a napkin and asking to borrow a pen. Business cards should be one of the first items you print as you’re building your business.
Business cards are an affordable way to make you look professional and legitimize your company. Business cards are convenient. You should carry them on your person at all times. You never know where or when you’ll meet your next customer.
What should be on your business card? A pitfall of first-time business owners is to attempt to cram absolutely everything you do on your card—after all you want to conserve your budget. Remember the primary goal of your business card is to provide your contact information. Let a brochure, sales sheet or website do the work of listing your services.
Consider how you want to be contacted. Your name, e-mail, primary phone numbers and website address should suffice for most. Some may want to select their Twitter or other social media account if that’s more conducive to the business model.
If you must, include just a service or two as a reminder of what you do. But remember you run the risk of looking less professional. The more you add, the smaller the type and the more cluttered your card will appear, rendering it nearly impossible to read.
When you’re ready to print your cards, you may want to head to a printing company. Spend the little extra and ask for their heaviest cardstock available. The impressive weight will surely get good comments and screams professionalism.
Now that you have your new business cards you’re ready to go out and get new clients. So use that napkin to wipe your hands and give them that confident handshake.